About the brand

A woman riding a horse at dusk, wearing a wide-brimmed hat, black off-shoulder top, and a white skirt.

A person walking on grass wearing a long skirt, black jacket, and tall boots, with only their lower body visible.

A woman wearing a wide-brimmed hat, black top, and long skirt walking across a grassy field during sunset, with trees in the background.

Hey Howdy was born from a lifelong love of country and western

A love that started growing up around it, with my dad as a country singer and western music woven into everyday life.

For me, country has always been more than the bush or the rodeo. It’s a feeling — comfort, nostalgia, warmth, and a little bit of fun. Hey Howdy is about reimagining that world through a pink, playful, feminine lens, where western style feels cute, cozy, and effortlessly stylish.

This brand is for all the girlies — whether you grew up around country music or just love the vibe. It’s about making western feel accessible, fun, and wearable in everyday life, not something you have to “fit into.”

Country, but make it cute. 🤍